D&AD: Elements 2010

A few photos of the degree show space at D&AD 2010. We used chemistry apparatus to display artwork to align with the 'elements' theme.

Elements 2010

Images of the Degree Show catalogue and visual identity for Elements 2010. The catalogue measured 210x210mm and was printed on matt paper, with a spot varnish to the front cover.

ELEMENTS 2010

A few sketches & development work for the ELEMENTS 2010 Degree Show visual identity:

Beneath the Pavement: a Garden

I took part in a 3 day workshop by artists Amy Franceschini and Myriel Milicevic, to transform a plot of land on Loughborough University campus to illustrate political and social systems. The project, Beneath the Pavement: a Garden, encouraged us to collectively debate, design and create edible landscapes based on political systems. 

The first day we took a trip around Charnwood and the surrounding areas, visiting Organo Compost, Community Harvest Whetstone - a sustainable vegetable co-operative in Leicestershire, Eco-House & Garden, the Carpenters Arms -a Christian-run rehabilitation centre for men suffering from drug/alcohol addiction, and Shelthorpe Garden - a communal garden transformed from a derelict plot of land.  The second day of the workshop involved a programme of speakers who talked about food production, supply and distribution and sustainability. It was fascinating to learn about new sustainable movements, such as 'slow cities' in Norfolk and more local projects such as the Voluntary Action Charnwood's Gardening Project, and how the local Council were tackling these issues. 

The third and final day of the workshop we designed and created our gardens. It was really interesting to see how everyone had different ideas about what a political garden involved.

My group teamed up with another group, to explore ideas of over-population, invasion and resources and how these could be translated into a garden. We had 2 small plots that were connected by a channel of soil. The first plot focused on 'local', sourcing soil from various locations around campus and creating a patchwork grid of soils. This was then left to see what would germinate naturally. 

The second plot had a more 'global' apprach, with imported compost and plants and structures to help the plants spread. We deliberately chose rampant, spreading plants to represent increasing population, such as spiderplants, strawberries, runner beans, sweet peas and grasses. The plot was fertile, rich and diverse and we anticipated it would 'invade' the 'local' plot once it had run out of space and resources. 

The Body Shop

My entry for the D&AD The Body Shop brief; an intergrated campaign about Palm Oil and how this is affecting the orangutan species. 

The Body Shop is the first global cosmetics company to use sustainable palm oil. This means they source palm oil that is planted in areas that have already been deforested, thus not destroying the existing habitat of orangutans for palm oil plantations. 300 football pitches worth of rainforest disappear an hour for palm oil production. This also results in the death of 50 orangutans a week. At this rate, orangutans will probably be extinct in 5 years time. 

The consumer needs to know about these facts, and The Body Shop can help by delivering this issue to the high street, by shouting about it online, and by engaging with customers about how to make a difference. The Body Shop will go back to their activist roots -they have something to shout about! The campaign will also help reinstall the Body Shop values into the consumers mind. 

Do Lectures

I had a go at designing the t-shirt design for Do Lectures, which looks to be an amazing event in September involving lots of inspiring speakers. I managed to get into the top 5 designs, but the t-shirt competition winner won a free ticket to the weekend! Very jealous. I've become a Do Member to be in with a 1 in 40 chance of being pulled out of the hat and winning a ticket to Do 2010. 

Design Against Fur 2010

My entry for Design Against Fur 2010's animation contest. I used steak and flour to reenact the skinning process at fur farms, using graphic audio of a rabbit suffering during slaughter. Produced using a rostrum machine and Final Cut Pro.