Sunday, 29 March 2009

Honda - Let it Shine

Directed by Erik Van Wyk, this incredible advert for Honda uses real car lights to make the 'worlds biggest LCD screen'.  The animations, which slowly reveal itself to be the headlights of Honda Insight cars, convey people's inherent wish to do good. It involved a highly technical and mathematical process to get everything just right. To reduce the carbon footprint of the advert they merged animation and real life. Click here to see the making of the advert.

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