Saturday, 8 May 2010

The Body Shop

My entry for the D&AD The Body Shop brief; an intergrated campaign about Palm Oil and how this is affecting the orangutan species. 

The Body Shop is the first global cosmetics company to use sustainable palm oil. This means they source palm oil that is planted in areas that have already been deforested, thus not destroying the existing habitat of orangutans for palm oil plantations. 300 football pitches worth of rainforest disappear an hour for palm oil production. This also results in the death of 50 orangutans a week. At this rate, orangutans will probably be extinct in 5 years time. 

The consumer needs to know about these facts, and The Body Shop can help by delivering this issue to the high street, by shouting about it online, and by engaging with customers about how to make a difference. The Body Shop will go back to their activist roots -they have something to shout about! The campaign will also help reinstall the Body Shop values into the consumers mind.